SPOILER ALERT: You should have both if you are striving for long-term success in your business.
What is the difference between them?
- Businesses are about sales, and brands are about community
- Businesses are about creating services and products, and brands are about experiences and connections
- Businesses are about being efficient, and brands are about being memorable
- But this is not a business vs a brand battle. As you can see, both of these qualities are essential for long-term success.
Your business allows you to make people's life better
Your business allows you to solve people's needs, wants and desires. Your business is where you can make a difference. Still, there are so many people out there solving the same specific needs as you, so your brand needs to be exceptional and stand out in your industry to make an impact, and that's where strategic branding comes in place.
Your brand allows you to spread awareness about the solutions you provide
Your brand creates value for the customer, building trust and loyalty. It allows you to spread awareness about your solutions. A well-designed brand has a visual language that reinforces your position and promises, so your customers can recognize you from afar.
What will likely happen if I focus just on one?
If you operate solely as a business, then you will be in a chasing mode 24/7 to get some attention towards your business. If you operate solely as a brand then you will fail to fulfill the needs of your community.
Successful, long-term business owners have learned to build a brand for their company. Once the brand is built and properly maintained, it becomes an asset for your business that will generate not only revenue, but meaningful connections, impact, and loyalty around your business that will light up your soul.
Ready to build a brand for your business? Fill in our inquiry form!
Comments