Unfortunately, a lot of business owners are unintentionally branding their businesses and it can lead to sending mixed signals about what your business is really like.
What is unintentional branding?
Unintentional branding is when you are not being strategic with the image of your business and that can cause your business to be perceived as something it is not.
For example, if you want to be seen as a luxury brand you can’t have a website that looks like it was put together in 5 minutes. You must be strategic with the different aspects of your branding to give and maintain a specific perception of your business. When you are intentional with your branding, you can have a little bit more control over how your business is perceived.
How it can possibly hurt my business?
The truth is even if you have not invested in professional branding, you still have a brand image. So if you choose not to be strategic with your branding, your brand could look and feel confusing, and you will have a hard time attracting your target audience. So why not take control of what the perception is by investing in branding that is cohesive in all aspects of your business (website, social media, collaterals, etc.) and conveys the right image effortlessly to your target audience every time?
How to fix it?
When it comes to designing your brand, it's not just about throwing together random elements. Doing so with no intention can make your business look unprofessional. This is because design elements have a meaning that conveys different emotions or ideas.
For example, red can signify passion or excitement, while green can represent well-being or balance. Similarly, the font style you choose for your logo also has a meaning. A sans-serif font can reflect a modern and professional feel (e.g. Fendi, Saint Laurent, Balmain) while a script font can evoke a sense of playfulness (e.g Kellogg's and Sharpie).
The way you use design elements together will shape a perception of what your business is all about. It's important to carefully consider your design choices and take into account the message you want to convey to your audience.
If you are ready to take your business to the next level and take more control of how your business is perceived by your target audience, fill in our inquiry form and we will get back to you to talk more about your branding dreams.
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