You could be leaving an insane amount of money on the table without even knowing.
The statistics
1. 55% of a brand's first impressions are visual. (us chamber of commerce)
What your brand looks like is most likely going to be the first impression of your business and people will not take their precious time to learn more about your business if your brand identity is not compelling. What your brand looks like is a meter that people will use to determine what kind of experience they will get. It doesn't matter how good your brand is if people don't get to the point of learning more about your business because what they first saw was not compelling enough.
2. 33% is how much your can increase when you have a consistent brand. (lucid press)
3. 80% is how much brand recognition can increase by having a consistent color palette. (Forbes)
4. 18% is how much customer value dropped if the business didn't have any branding to connect with the audience. (Harward business review)
The cost of getting customers was more than the revenue generated. If your brand gives a good experience, then one customer can be worth a lot because they will keep buying from you.
Want your business to be successful?
Invest in branding. It should be the priority of your business, not an afterthought. Without branding, your business will be lost in the crowd. Building a brand is essential for any business hoping to succeed in today's competitive marketplace where everyone is offering the same products and services.
Your business now may be "just" a product or service, but branding your business will differentiate it from others by translating the deeper meaning of your business into effective visuals and messaging.
You have probably heard many times that people don't buy products and services, they buy emotions. People buy based on feelings and branding can amplify those feelings making your business irresistible (95% of purchasing decisions are emotional, Gerald Zaltman). This is exactly why branding is so important. It builds an emotional connection between your brand and your audience resulting in repeat and loyal customers.
It's time to show people why they should care about what you have to offer. You don't want them to just see your products or services — you want them to feel like they are entering a world they don't want to leave.
If you want to unleash the full potential of your business with branding, fill in our inquiry form so we can talk more about your branding dreams.
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