just like people judge a book by its cover.
Do you judge how good a book will be by its cover? Probably, so why wouldn't you as a business owner prioritize the “cover” of your business aka the brand identity?
Just like a book cover needs to be eye-catching and representative of the content inside so does your business´s brand identity.
Obviously building a brand for your business is not only about the visuals, and just focusing on the aesthetics of your business will only get you so far, but for the FIRST IMPRESSION it matters a lot because it is the first opportunity to show what your business is like, if you fail at that, people will not feel compelled to learn more about your business and therefore they will not buy anything.
You may get some customers through referrals, but if you have a hard time attracting completely new people to your business, it could be because your brand identity is bland and not reflecting the overall vibe of your business.
55% of a brand's first impressions are visual, meaning that if you want to attract new people to learn more about your business, so that they can potentially become your customers, you have to let your brand identity speak for itself.
Your brand identity will most likely be the first thing they see, and that is what people will use to determine if they are going to get a good, bad, or exceptional experience.
If your business gives an exceptional experience, be sure your brand identity is on the same level so people can see it miles away. If that is not the reality now, fill in our inquiry form to make it your reality.
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